Moved from original site by admin (07/02/09)
Who doesn’t love sexy? Male or female, young and old (but not over the hill old) all relate to the well developed connotation the word has inherited. The concept is desirable for an end result of our self, and others.
As such, it’s the perfect marketing tool….something that has been both well documented and utilized for decades. So what? I’m not telling you anything new am I?
Ok, ok….let’s work on making something sexy then. How about XBRL? Keep in mind that throughout this process we’ll never accomplish making XBRL look Marissa Miller sexy….but maybe BMW or the Louvre sexy. See what I did? I got you believing which is the first step to developing a perception of how this could work, and what is sexy in inanimate objects.
XBRL, the well documented XML language for reporting business statements, is far from globally accepted. Companies are hesitant to adopt this language as concerns over benefits and increased accountability alarms them. So what we, and the SEC, need to do is to create a well known and documented belief of XBRL benefits, especially in regards to marketing, customer satisfaction and efficiency. These three areas are critical to the success of XBRL and are all within the realms of ‘sexy’…..I can’t help but laugh after writing sexy!
To do so marketing departments of publicly traded companies that are considering adopting it, or already have, need to actively communicate the benefits it will provide investors, governing agencies and other interested parties. Hype it in a manner that seems like XBRL and companies using it are saving the world, for in doing so it will gain public support due to the current distrust of major corporations, the financial and insurance industry and a number of other XBRL targeted industries.
Customer satisfaction will inherently rise if such a process comes to fruition, particularly if it’s done in a manner that exudes confidence that XBRL is really the savior everyone wants it to be. Finally, let XBRL be the efficient beast that advocates claim it is. Guarantee, and follow through on, reports that look stylish and are easily accessible and not challenging to comprehend.
Windward Reports, the world’s sexiest reporting software, is the perfect accomplice to help you and your company achieve this heightened state.
By gramRod
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