Tales of a Marketing Intern

Cubicle Claustrophobia

Moved by admin to new site (8/11/09)

Welcome to my second post. This is not actually about claustrophobia, even though if I didn't have a window to the parking lot, my "corner cubicle," would be similar to a white washed room in a mental institution. On a different note, associations in business and marketing can be a company's bread and butter. When people think of a cubicle, a typical person usually will come up with bad associations such as, mindless work, a prison, a mental institution, etc. This example would be my personal schema for that particular idea of a cubicle. Companies need to be thinking about what they want the first thing that comes to people's heads when they think of their product or company image.

What is the first thing that comes to mind when you think of Coca-Cola: refreshing, soda, summer time, polar bears wearing sunglasses. The Coca-Cola Company has spent millions making sure that you have positive associations that will lead to you purchasing a soda or even better, not purchasing their competitors brands. It is a lot about shaping peoples perspectives and mindsets, which is not at all easy. Here at Windward we are working on making sure words like business tools, easy, powerful, user friendly, and works with Microsoft Office come to mind in order for people to make a mental connection, which can possibly make our product easier to remember, repeat and spread in order to get the word out about our product. The mind is a beautiful thing and taking advantage of how the mind works can have huge implications for businesses. In addition, it can create all sorts of competitive advantages for entrepreneurs trying to come up with the next big thing.

Check out our new business oriented web site: http://www.windwardreports.com/business

Intern lessons of the day:

Do not pick the cubicle closest to the CEO's office.

Building Brand Equity

Moved by admin to new site (6/23/09) 

Hello and welcome to my blog,

My point here is to let people know that there is more to an intern than getting coffee and shinning my boss’s shoes (which I happily never have to do). We have ideas and opinions too you know! On my blog I will discuss the things that go through an interns head as well as marketing and entrepreneurship topics.

A business is like a new born baby and must be cared for and taught depending on its prominent characteristics and personality traits. Windward for example is a service company that offers a new and unique type of technology. Think of us as your ridiculously smart friend that helps fix your computer every time you feel like chucking it out the window. So in my opinion the best way to take care of our Baby named Windward is though emotional and viral branding. Emotional Branding is the process of giving your company a personality that can help people relate and build relationships with the business. Especially with high-involvement service companies, people need to feel comfortable going to you for help, like a best friend that can talk you through situations. As for Viral Branding, it is all about motivating the right customers to be an supporter  for the brand. This is essential for technology companies that live or die by what people say about them on the information super highway. Just like middle school gossip, word of mouth on the internet travels fast and can make or break your reputation. In my opinion Windward is the only Reporting Software Company to show it can be personable and that it has some character. Both the Cubicle Wars video and Enemy Nations game both show that we are not software reporting robots. We see ourselves as a being a fun place to work full of people that actually believe in the product, and hope you can see us that way too. Thanks for reading.

Intern lesson of the Day:

Don't be quiet, cause then people might start to think you are the creepy guy at work.