Who knew that finding creative ways to connect with customers could let me relive my childhood? I for one would not have guessed that I would be using crayon and spelling Windward with a Backwards R.
During November and December of 2009, I send out two Holiday blasts to existing customers. One featuring a hand turkey, media of choice, colored pencil. The other featuring hand cut note card snowflakes and beginners cursive writing, media of choice, crayon.
Finding creative ways to connect with customers is a great way to build relationships and trust. Where I got the idea to send out hand turkey drawing to all of customers, I have no idea. Nevertheless, it was both fun for me and very well received.
I feel that creativity is under utilized and that disrupting norm is essential to bring your business to the front of the crowd, especially in our current economy. It is important to show your company has personality and is more than just a product.
So enjoy my interpretation of modern email blast art .
Intern lesson of the day:
Don’t hold back on ideas, no matter how crazy they might seem at the time
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